Social Media Ads vs. Paid Search Ads: Which is better for your B2B paid advertising strategy?

Choosing the right B2B paid advertising strategy is like picking the right tool for the job. Would you use a screwdriver to hammer a nail? Hopefully not. The same goes for deciding between social media ads (Facebook, Instagram, LinkedIn) and Google Search Ads. Each has its own strengths, and choosing the right one depends on your business goals, audience behavior, budget and whether your customers even know they need you yet.